Times Now
2010-2011
Marketing Coordinator
Mumbai, India
After graduating, I joined Times Now as a full-time employee in the Marketing Department. Times Now was where I learned how to articulate my ideas, executed marketing plans for the launch of 7 brand campaigns, worked on over 100 print ads in a short span of over a year and actively planned and executed on-ground initiatives. I worked with two accomplished marketing professionals – while one taught me to look at the bigger picture, the other asked me to focus on minute details. Times Now surrounded me with inspiring peers and showed me what I loved to do.
Brand Campaigns
Involved in selection of Ad agencies for campaigns and end-to-end execution; briefing the agency, screening the execution, booking ad space and analyzing the effectiveness of campaigns.
On-ground initiatives
Active involvement during the planning and execution of 4 on-ground initiatives.
Foodie Awards, Foosball Activation, Times Now anniversary Activation, Youth Debate.
Channel Launch
Managed and monitored creative execution for launch of the network (TIMES NOW, ET NOW & ZOOM) in international markets like USA, Australia, New Zealand and Africa.
Note: IPR for most images/video content used on this page lie with Times Global Broadcasting Company Ltd. These images are available in the public domain for advertising their products. During my tenure, I have worked with multiple agencies to execute these projects.