Milestone Supermarket
2015-2016
Marketing Specialist
Dubai, United Arab Emirates
I moved to UAE in 2015. UTH general trading was about to launch its flagship Milestone store in Dubai’s elite community – Mudon. My experience with launches impressed them and I was immediately hired. During the year when I worked at Milestone, I led the digital and store marketing campaigns of Milestone Retail Outlet, conceptualized the annual marketing strategy, defined benchmarks as per business objectives and executed them into quarterly and monthly action plans. It was an interesting experience, a crash course on understanding the supermarket business, product procurement and customer buying trends.
Store Launch
Successfully launched the flagship store ‘Milestone’ in an elite community in Dubai. Organized 2 events – Trade and customer.
Communications
Articles for the launch of the store published on news portals – websites and newspapers.
Website
milestoneae.com
Introduced catalogue responsive website for the brand.
Outdoor
Directional Signages and Billboards installed across the community to announce the launch.
Product Packaging
Created and executed the product packaging for Milestone’s bakery, butchery, fishery and delicatessen section.
Vehicle Branding
Branded the delivery vehicles to increase brand visibility.
Created print ads, leaflets, product posters, flyers, banners for promotions.
Online
Designed Online posts to promote the brand on Facebook – Brand page and the community page.
Research
Conducted market research in order to identify new customer requirements and analyze brand health.
Note: IPR for most images/video content used on this page lie with Milestone. These images are available in the public domain for advertising their products. During my tenure, I have worked with multiple agencies to execute these projects.