Ashok Leyland
2017-2020
Senior Manager – Brand Marketing & Corporate Communications
International Operations, Dubai, United Arab Emirates
My three phenomenal years at Ashok Leyland presented me with diverse opportunity into the automotive sector and pushed me to expand my world of brand. I was responsible for managing the brand marketing and corporate communications for 18 countries. My tenure encapsulated strategizing product launches, building brand salience, global customer events, increasing the share of voice and creating digital assets. Engagement with teams of different nationalities and across various times zones delivering multiple creative solutions expanded my comfort zone and strengthened my tolerance to adversity.
Website
ashokleyland.com – Launched 5 country specific websites
Country: UAE, Russia, Ivory Coast, Nepal & B’desh
Language: English, Arabic, French, Russian
Infrastructure Branding
Worked with dealers in 16 countries to brand the infrastructure 60+ sales, service and spares outlets (Internal and External).
Merchandise
Developed Oyster Bus Scale Model (1:43) Giveaway from 3D drawings.
Campaigns
Led creative design, communication, and content development for multi-language print, on-ground and digital assets in English, Arabic, French and Russian. Developed and executed integrated marketing communications plans for sales, service and spare-parts.
Events
Planned and executed launch of 5 new products and organized 40+ big ticket events for project launch, regional office, dealer facility inauguration, customer partnership events and country-specific exhibitions across geographies.
Photoshoot
Liaised with multiple agencies to conduct photoshoot. Developed an in-house resource to reduce costs.
Communications
Managed internal and external corporate communications for the brand – press releases for product launch, project orders, senior leadership profiling, regional updates, annual reports. Increased share of voice for the brand.
Videos
Videos shot locally across key regions UAE, Russia, Ivory Coast, Bangladesh & Nepal.
Workshops
Increased brand awareness within teams by conducting ‘Living the Brand’ workshops, an internal communications training framework.
Note: IPR for most images/video content used on this page lie with Ashok Leyland. These images are available in the public domain for advertising their products. During my tenure, I have worked with multiple agencies to execute these projects.