Location: Dubai, UAE

Role: Redesign Logo and Brand Elements

About: Raia deals in luxury homeware. This includes superior bed and bath linen (embroidered and plain, bespoke and regular), bedding items (protectors, toppers, duvets, pillows etc.), designer silverware (cutlery, serving dishes etc.), chinaware(plates and dishes), premium glassware and accessories.

Solution: Inspired by the sophistication and elegance of the products being delivered, we created a typography that reflects Premium, Precision and Beauty. The typography family is classic. Designed as such to be used on the corner of a table napkin or on the handle of a spoon.