Location: India, UAE

Role: To strategize to protect and build the brand among Indians in the country and abroad

About: Orbit is an independent, unbiased financial advisory company with a client base of over 3000 investors. They choose the best of breed products across more than 900 mutual fund schemes, life and general insurance schemes, fixed deposit schemes to find the one best suited for your financial goals.

Solution: My scope includes creating an annual brand strategy for Orbit. Key initiatives suggested were to Capitalize on Tactical Communication and Showcase Brand Legacy Campaign.Enablers for the campaign – Webinars with Key Influencers, Whatsapp Communication, Revamp website (work in progress).